Chad Zoghby

I collaborated closely with Lauren Spencer to enhance her myotherapy business, which operates in the Burleigh Heads area and serves the broader Gold Coast community. Our primary goal was to boost client bookings organically, without relying on paid advertising. Here's a detailed overview of the strategies and actions I took to achieve this, ultimately leading to a doubling of her bookings at one point:

1. Website Redesign:
• Rebuilt Lauren's site with user-friendly… Show more

I collaborated closely with Lauren Spencer to enhance her myotherapy business, which operates in the Burleigh Heads area and serves the broader Gold Coast community. Our primary goal was to boost client bookings organically, without relying on paid advertising. Here's a detailed overview of the strategies and actions I took to achieve this, ultimately leading to a doubling of her bookings at one point:

1. Website Redesign:
• Rebuilt Lauren's site with user-friendly interface.
• Integrated CTAs for seamless booking.

2. Analytics Implementation:
• Set up Google Analytics/Search Console.
• Used data for strategic decisions, enhancing traffic and bookings.

3. Video Content for Social Media:
• Conducted and edited myotherapy-related interviews.
• Created shareable video clips for consistent social media content.

4. Performance Reporting:
• Implemented Google Looker dashboard for weekly performance reports.

5. Quality Blog Posts:
• Produced 15 engaging blog posts based on audience insights.

6. Visual Content Creation:
• Used Midjourney for visually engaging content, boosting online presence.

7. Content Coaching:
• Guided content strategy, including adding a consent checkbox for case studies.

8. SEO Enhancement:
• Improved local search visibility using Google My Business and Bing Places. Show less

The LI Rocks Conference is a 24 hour conference event that happened March 1st, featuring 20 global speakers on all things LinkedIn.

* Produced Website that enabled:
** Content Management and Display
** Point of Sales System
** Membership functionality with permission-based access
** User Personalisation and differentiated user experienced based on permissions.

* Video Streaming and Production
** Set up infrastructure to stream through unlisted YouTube video and… Show more

The LI Rocks Conference is a 24 hour conference event that happened March 1st, featuring 20 global speakers on all things LinkedIn.

* Produced Website that enabled:
** Content Management and Display
** Point of Sales System
** Membership functionality with permission-based access
** User Personalisation and differentiated user experienced based on permissions.

* Video Streaming and Production
** Set up infrastructure to stream through unlisted YouTube video and OBS.
** Edited the videos and trimmed them post-conference for individual viewing.
** Transcription of all videos, each ranging around 1 hour long.
** Trailer editing and production.

* Email Marketing
** Set up infrastructure to email all paid and unpaid registrants with personalisation.
** Created copy and creative for all emails that were sent to customers.
** Manual reconciliation of paying and non-paying customers. Show less

Paul Duncan, an accomplished chef of 13 years, decided to go on his own and bring the restaurant experience to people's homes. He is professional, punctual, and the food is delicious. He needed a website which reflected that, and that's just what we produced.

Spinewave was created at a time when mobile websites weren't as common as they are now-days. Neil Bossenger, Spinewave's owner and CEO, wanted a mobile website without having to change the website as it currently is. We created a mobile website which shows up when a particular device is detected. Check out Spinewave on your tablet or mobile phone to see what we've done.

Website Production, hosting and maintenance.

Patten Makers Photography had a website designed by its owner. Upon meeting Bradley through a friend, I approached him about designing a new website. He agreed and through our efforts, he has a new, web 2.0 website which displays all his work and allows him to interact with his visitors.